Understanding Your Analytics Dashboard
QRZY provides comprehensive analytics to help you optimize your QR code campaigns.
Key Metrics
- Total Scans: Raw number of times your code was scanned
- Unique Visitors: Individual users (more accurate for reach)
- Scan Rate: Scans per day/week/month
- Conversion Rate: Actions taken after scanning
Geographic Insights
See where your scans are coming from:
- Country-level breakdown
- City-level data for targeted campaigns
- Compare performance across locations
- Identify expansion opportunities
Device & Browser Data
- iOS vs Android split
- Device models
- Browser types
- Operating system versions
Time-Based Analysis
Understand when your audience engages:
- Hour-by-hour breakdown
- Day of week patterns
- Month-over-month trends
- Seasonal variations
Using Analytics to Optimize
Pro Tips
- Schedule promotions during peak scan times
- Optimize landing pages for top devices
- Create location-specific campaigns
- A/B test different destinations
- Track conversion goals