QRZY vs Linktree for dynamic QR codes
Linktree's QR code is a shortcut to your bio page — nothing more. It doesn't route differently by time, device, or location, and it doesn't track a scan the way a dedicated QR analytics platform does; the destination URL is fixed to your profile and breaks if you ever rename your Linktree handle. If you're printing a QR code on a flyer, product, or sign and want it to do something smarter than open a static list of links, that's not a job Linktree was built for.
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When to choose each
Q
Choose QRZY if…You are printing a QR code on physical material and need the destination to update after printing, route conditionally by time, device, or location, or be tracked with real scan analytics.
B
Choose Linktree if…You need a single, purely digital "link in my Instagram/TikTok bio" page and have no plans to print a QR code anywhere, or the QR code is incidental to the bio page itself.
Feature comparison
| Feature | QRZY | Linktree |
|---|---|---|
| Dynamic QR codes with routing | All codes are dynamic — update the destination any time, with smart conditional routing (time/day/date on Free; device + A/B on Starter; location, language, scan-count on Pro) | QR is a static image encoding your fixed profile URL — no routing logic, no per-scan conditions |
| Scan / visit analytics | Geo, device, channel attribution, GDPR-compliant HyperLogLog unique visitors — included from the free tier | Free: lifetime profile views + per-link click totals only. Geo/device/referrer breakdown requires the Pro plan |
| Conditional / scheduled content | 9-condition smart-routing engine (time, device, location, language, scan-count, A/B) built for a single printed QR code | "Schedule Links" lets an individual link go live or expire at a set date/time (paid plans) — applies to the whole audience, no device/location/A-B targeting |
| Free tier | 1 permanent dynamic QR code, smart routing, 7-day analytics — no credit card | Unlimited links (2 "featured"), a built-in QR code, and basic lifetime analytics — no credit card |
| Link/code permanence after cancellation | Codes redirect forever — short codes permanently reserved | The profile page and its links keep working on the free plan indefinitely, but paid-only features (custom domain, advanced analytics, branding removal) are lost if you don't renew |
| Link-in-bio page builder | Not a core product — QRZY is a QR/redirect platform first | Purpose-built hosted bio page: themes, social icons, embeds, and a large template gallery |
| Brand recognition | New, independent product | 50M+ self-reported users (2024) — often the default answer to "how do I put multiple links in my bio" |
| Monetization tools | Not a core feature | Built-in tip jar and digital-product sales, with a platform fee that drops from 12% (free) to 0% (Premium) |
Pricing
QRZY
Free tier
1 permanent dynamic QR code, smart routing, 7-day analytics — no credit card, no trial
Entry paid
Starter: $100/yr — 3 codes, hourly analytics (7 days), no QRZY branding
Notes
Annual-only billing. All codes dynamic by default. No trial cutoff.
Linktree
Free tier
Unlimited links (2 "featured"), a built-in static QR code, and basic lifetime analytics — Linktree branding shown, no credit card
Entry paid
Starter: ~$8/mo (~$5/mo billed annually) adds link scheduling and expanded design; Pro: ~$15/mo (~$12/mo annually) adds a custom domain, advanced analytics, QR customization, and removes branding — exact current USD pricing could not be confirmed from linktr.ee's own pricing page (region/JS-rendered); figures are aggregated from third-party pricing trackers
Notes
Premium (~$35/mo, ~$24/mo annually) adds full/lifetime analytics history, data export, and a 0% platform fee on digital-product sales. Pricing not independently confirmed from Linktree's own page this pass.
Where QRZY wins
- Purpose-built dynamic QR codes with a real conditional-routing engine — time/day/date free; device + A/B split on Starter; location, language, scan-count on Pro. Linktree's QR is a static pointer to a fixed profile URL.
- Full scan analytics (geo, device, channel attribution, GDPR-compliant unique visitors) from the free tier — Linktree gates geo/device breakdown behind its Pro plan.
- Codes are permanently reserved and keep redirecting after cancellation — no dependency on an active subscription for the physical QR code to keep working.
- 22 pre-built workflow templates and 9 industry-specific hubs for use cases Linktree does not address (time-based menus, event check-ins, real estate listings).
- Channel attribution — know which print run, table tent, or campaign drove each scan; Linktree's analytics are scoped to the bio page, not the physical touchpoint.
Where Linktree wins
- Massive brand recognition and first-mover advantage in link-in-bio — 50M+ self-reported users; often the default answer to "how do I put multiple links in my Instagram/TikTok bio."
- Purpose-built page-builder UX: themes, social icons, embeds, and a link gallery that QRZY does not attempt to replicate.
- Built-in monetization tools (tip jar, digital-product sales, link commerce) with no equivalent on QRZY.
- For the single pure use case of "one link in my social bio," Linktree's free plan is simpler to set up than pairing a QR platform with a separate landing page.
- Native scheduling of individual links (go-live/expire dates) is a lighter-weight tool for creators than building a full smart-routing rule.
Frequently asked questions
Related resources
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