QR Code for Google Reviews: Use Google's Free One

Your review QR code is already in your Business Profile, and it costs nothing. Save it from a computer, print it, done. You only need a dynamic QR code of your own to count scans per spot, or if the review link might change.

Get the code from Google

Per Google's help page ("Create a Google link or QR code to request reviews", checked again on 28 October 2026):

1. Go to your Business Profile (business.google.com).
2. Select Read Reviews, then Get more reviews (the Share icon).
3. To copy the link, select Copy. To keep the QR code, right-click it and select Save image as....

One catch, in Google's words: reviews QR codes "can only be generated on a computer browser, not on mobile devices." If you're doing this on your phone between customers, you'll find the link but not the code. Do it at a desk.

Illustration, not a screenshot. Labels from Google's help page.

Where it gets scanned

Google suggests receipts, thank-you emails, the end of a chat and a printed sign in the shop. The common thread is timing: the customer has just paid, eaten or been helped, and the experience is fresh.

Some spots that fit that moment:

• The bottom of the receipt or the bill folder.
• A table tent, facing the person who just finished eating.
• A sticker on the takeaway bag, for people who review once they're home.
• The card that goes in the box with an online order.

A sign by the door on the way in fits less well. Nobody has an opinion yet.

Two rules that get reviews removed

Both apply however the customer reaches the form, by QR code or not.

No rewards. Google's review policy for business owners says offering "incentives, like free or discounted goods or services, in exchange for customers to post reviews" is "considered fake & misleading content and is strictly prohibited". A coffee for a review counts. So does a discount on the next visit.

No sorting. Google's Maps content policy lists, as not allowed, to "discourage or prohibit negative reviews, or selectively solicit positive reviews from customers." In QR terms: don't put a "Happy? Leave a review. Unhappy? Tell us first" card on the table, and don't route only happy customers to Google. Ask everyone the same way.

Customers also need to be signed in to a Google account to post, per Google's help page on getting more reviews. It's one reason some scans never turn into reviews.

When Google's code isn't enough

Google's code goes straight to your review form, so nothing between the scan and the form counts anything. If you print it on receipts, table tents and bags, you can't tell which one people actually scan.

A code of your own in between is worth it in two cases:

1. You want to know which spot works. With a QRZY dynamic QR code and one channel per spot, each spot gets its own link and its own count: go.qrzy.co/yourcode/receipt, go.qrzy.co/yourcode/table, go.qrzy.co/yourcode/bag. All three still land on the same Google form.
2. The destination might change. A second location, a new profile, a review link that has to be replaced. A dynamic QR code is edited in the dashboard; the printed code stays. More on that in changing a QR code after printing.

If neither applies, stay with Google's code. It's free and it has no extra step.

Set it up with QRZY

Channels start on the Starter plan ($100 a year, 3 channels per code; see pricing). Pro ($250 a year) gives 10 per code. The Free plan has no channels. Free scans also show a 5-second countdown before the visitor moves on, or a QRZY bar over your page. Google's review form refuses to be shown inside a frame, so on Free it's always the countdown, a long wait in front of a review form. For reviews, Free only makes sense if you just want an editable link and can live with the wait.

Check the link before you paste it. QRZY accepts review links on g.page and search.google.com. It blocks link shorteners as destinations, and that includes goo.gl links such as maps.app.goo.gl. If the link you copied starts with maps.app.goo.gl, open it in a browser and copy the full address the review form opens on.

1. Copy your review link from Google, as above.
2. In the QRZY dashboard, select Create QR, then Start from Scratch.
3. Give the code a QR Code Name, paste the review link as the Default URL, and select Continue. Then Continue to Customize and Create QR Code.
4. Open the code's edit page. Under Channels, select Add Channel. Give it a Channel Slug such as receipt and a Channel Name such as "Receipts", then select Create Channel.
5. Repeat for each spot, then select Copy next to each channel to get its link.
6. Turn each channel link into its own printed code. The free QR code generator does it: paste the link, download PNG or SVG.

Each printed code now counts on its own, and all of them lead to the same review form. If the review link ever changes, edit the Default URL once and every printed code follows.

What this doesn't do: QRZY counts scans, not reviews. Google doesn't tell us whether a scan became a review, so compare scans per spot with the reviews you see arriving, week by week. Starter keeps 7 days of analytics and Pro keeps 30, so write the counts down each week instead of looking back later.

More ideas for the receipt and the table are in QR code marketing ideas, and how to track QR code scans explains what the counts mean. Restaurants have their own page on QR codes for restaurants, and channels are covered in more depth on QR code tracking.

Common questions

Can I make the review QR code on my phone? You can copy the review link on a phone, but Google says the QR code itself can only be generated in a computer browser.

Do customers need a Google account? Yes. Google says customers must be signed in to a Google account to leave a review.

Can I print the same code everywhere? Yes, and it works. You just won't know which spot brought the scans. One channel per spot fixes that.

Can I offer a discount for a review? No. Google prohibits incentives for reviews, including discounts and free goods.